Fitness Anywhere®, the leaders in Suspension Training®
Company Background
We are a three year old, high-growth consumer products company in the $200 billion physical wellness market. We deliver world-class training products and exercise programs for the serious athletes, fitness professionals, first responders and the US military. Fitness Anywhere designs and sells original products of innovative design and premium quality construction. Our initial product line of Suspension Training; equipment and exercise programs is changing the way athletes train for sport, soldiers train for combat and trainers and exercise instructors train their clients. We are fundamentally altering the way that people think about fitness equipment and programming around the country.
Our Mission
To help our customers achieve peak physical condition by creating exceptional physical training products and exercise programs that can be used anywhere. We will create and sell our products in an environmentally sustainable fashion and maintain the highest standards of corporate responsibility. We will earn the trust of the world's most demanding consumers by creating best-in-class products that deliver results, not promises.
Company Origins
Born in the Navy SEALs: Fitness Anywhere, Inc. owes its roots and ongoing drive to the US Navy SEAL Teams - the world's finest commandos who are professional athletes of the most serious kind. Development of the TRX® Suspension Trainer™ began among these ranks as an invention of necessity. In wharf-side warehouses, urban safe-houses, on ships and inside submarines, our company's founder, Randy Hetrick, and his SEAL teammates searched for ways to stay in peak condition while stashed away on missions.
This is when Hetrick got the idea to develop a prototype of the TRX; Suspension Trainer. The original TRX was a training harness - a few lengths of parachute webbing hand-stitched together by boat repair tools.
Extensive R&D: Almost immediately, Hetrick and his teammates put the TRX to use and created the first dozen exercises. In the weeks and months that followed, the breadth of original bodyweight exercises grew and the harness evolved, gradually becoming the complete field training system being offered today. Tested by the military to attain operation readiness in the field, the TRX achieved success early on prompting Hetrick to launch a company around the product.
The Complete Training System: Today, Fitness Anywhere, Inc. is changing the way athletes of all abilities, fitness professionals around the country, and the U.S. military perform by offering an array of bodyweight-based training products and specialized training programs.
